An Introduction to Direct Mail Campaigns
Are you an internet marketer with your own product or website? Or are you a small business owner? If so, how would you like to get more business and money? I figured you would. How exactly can you reach out to prospects and offer your services though? There are several possibilities, but for now I just want to talk to you about direct mail.
First, what exactly is direct mail? As the name implies, it is when you send mail directly to a person’s house. Why should you think about doing a direct mailing campaign? Email marketing is another popular option these days, but so many people get tons of emails and just ignore most of them. And there are spam filters that can prevent your emails getting to many people. Since emails are more common than direct mail, people are much more likely to notice postcards or letters in their mailboxes. As a result, they are much more likely to respond to a professional looking postcard or mail-piece than they are to a spammy looking email.
Now let’s discuss how to effectively use direct mail. You just send mail to peoples’ houses, but what should you send? You can send letters, coupon books, pamphlets, or postcards. Just introduce yourself and give people the top reasons to use your company or services. If you a have web-based business then include your website address. If you are a local business then you should post your address, hours, and phone number. Basically just let people know how you can hep them or what you can offer. If you want to reach thousands of prospects, direct mail is a cheap option.
The Beginner’s Guide to Postcards
Before continuing, I want to re-emphasize the power of postcards. Postcards are a great option for direct mail for experts and marketing newbies alike. They are short and simple and can convert readers into buyers. Since they are small, that also means they are easy to design, print, and mail off to people.
Why No One Talks About Deliveries Anymore
Finally I want to discuss EDDM, or Every Door Direct Mail. This is a new program offered by postal services. Basically you just get your postcards ready, go to the postal services website, and sign up and fill out the details. Next you choose specific cities, neighborhoods, and mail routes. The mailman on that route will then deliver your postcards to every house in that area. This eliminates a lot of hassle because every house gets it and not just ones you have chosen. EDDM is a fast, effective, and affordable way to get your offer into as many peoples’ mailboxes as possible.
