EDDM: Modern Direct Mailing Techniques
Do you sell products on your website? Or do you have your own brick and mortar company? If so, how would you like to get more business and money? I figured you would. But what are some ways to actually reach out to people and get new customers? You can many options, but one of the best ways is to use direct mail.
First, what exactly is direct mail? Basically it is when you send mail directly to potential clients at their homes. Why is this a good thing? Emailing can be a great option, but these days a lot of people will just delete sales type mail without even looking at it. And there are spam filters that can prevent your emails getting to many people. An actual mailbox doesn’t have any filters though, and since physical mail is a little more rare these days, people will notice something in their mailbox. As a result, they are much more likely to respond to a professional looking postcard or mail-piece than they are to a spammy looking email.
Now let’s go over how to use direct mail. You have to send mail to people, but do you know what to send? The most common options are postcards, letters, and coupons or pamphlets. These usually have some kind of offer or tell the prospects about your services. You should include your website if you have an internet based business or services. If you have an actual company then include your mailing address and contact information. The point is to basically have a very short advertisement so people will want to use your business. Direct mail is fairly inexpensive, so you can send mail to hundreds or even thousands of potential customers.
A Simple Plan: Marketing
Before continuing, I want to re-emphasize the power of postcards. If you are new to direct mailing, then I highly recommend using postcards for your first campaign. They are short and to the point, meaning they can convert readers into customers. They are also small, easy to make, and easy to mass produce and send out to people.
Overwhelmed by the Complexity of Mail? This May Help
Now let’s wrap things up with EDDM, or Every Door Direct Mail. This is a new type of service offered by some postal companies. You have to set up everything online and give them your direct mail pieces, or at least digital copies of them. Next you choose specific cities, neighborhoods, and mail routes. Then the mailman will deliver a copy of your mail to every house on that route. You don’t need to worry about addressing them to people, because every house will receive your mail. This is an excellent way to reach a lot of people quickly without adding a lot of costs and hassle.
