Online Video Marketing for Beginners
It is 2013 and videos are one of the most popular advertising platforms. Studies have shown that most people watch multiple videos online every day. If you want to reach more potential customers, you need video. In this article I want to talk to you about online video marketing.
Let me begin by explaining why exactly you need video. People these days want information fast and get bored easily. Why read a long paragraph when you could watch a short video? Many people simply skim over long paragraphs, but are much more likely to pay attention to a video. Name any popular news or review website, and I can guarantee they use videos. The most successful “article” style videos are basically short and concise summaries of the article, so viewers can quickly get the main points. You may know of a certain popular video sharing site that has billions of videos and is currently one of the most successful websites on the planet. Video is here to stay, so you should use it too.
But how does all this tie in to marketing? There are many ways to use videos in a marketing campaign. Again, sprinkling videos throughout the content on your website will engage visitors much more. Or you can simply post all your videos on a popular video-sharing site. This allows you to get more traffic and also comment with your viewers. You could even create ads that use video to place on search engines, other websites, etc. Doing this will increase your click through rates dramatically. And we can’t forget about using videos on a sales page. Placing a video at the top of a sales page will grab visitors’ attention and make them much more likely to buy something.
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Now let’s go over some specific examples of video types you could use. For pay per click ads, I recommend keeping the videos short and introduce people to your product. For salespage videos, I highly recommend showing potential customers what all they get and doing a demonstration, etc. If you are submitting to video sites or sharing them on your blog, you can create information videos or explain how to do something. If you are an affiliate marketer, I suggest making video reviews of different products and including your link in the video description.
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Finally let’s discuss how to get videos for marketing. The first option is to use video production software. If you really want to be successful though, I suggest hiring some pros to do the work. Search online for corporate video production companies in Toronto or whatever city you live in.
